Signifyd is a payments validation startup that tries to reduce fraud and enhance the checkout experience. Earlier this year the company raised a $205 million Series E round at a $1.34 billion valuation. I’ll talk to cofounder and CEO Raj Ramanand about the payments space, the startup’s journey, and the challenges ahead.

€85 billion in sales will be lost in 2021 because of transactions subject to SCA. Signifyd’s Payments optimization solution allows merchants to take back their checkout experience and regain control of how and when their customers are authenticated. Protect your revenue from conversion-impacting disruptions caused by SCA.
https://www.signifyd.com/solutions/payments-optimisation/

Or learn more about how Signifyd can help reduce the impact of SCA on your customer experience by downloading our latest State of Commerce report: https://www.signifyd.com/ecommerce-pulse-data/state-of-uk-commerce-2021/.

TRANSCRIPT

As Strong Customer Authentication mandates are enforced across Europe, new layers of friction are inserted into the buyer journey.

Required to complete difficult challenges, more and more shoppers are opting to simply go without.

Recent studies show that cart abandonment rates through 3D Secure are over 25 percent.

Even those transactions that are authenticated often take over 2 minutes to process… A lifetime in ecommerce.

Frustrated consumers result in lost sales and lifetime value for retailers.

Signifyd Seamless SCA provides merchants with one complete solution that is both compliant AND consumer friendly, to protect the customer experience and current streams of revenue.

Industry-leading transaction risk analysis is performed instantly so fraudulent orders never make it to authorization.
With exceptionally low fraud rates in hand, [PAUSE] Seamless SCA allows merchants to optimize for exemptions.

Exempted and out-of-scope transactions are intelligently routed away from unnecessary step-ups, and stamped with Signifyd’s 100% chargeback guarantee.
Seamless SCA authenticates non-exempt transactions in the least disruptive way possible.

Biometric data is collected from shopper’s devices through industry leading FIDO Alliance protocols. Keystroke data, device token information and behavioural information, are all gathered behind the sceneS [PAUSE] to authenticate customers seamlessly.

With Seamless SCA, merchants can take back their checkout experience, and regain control of how, and when, authentication is performed.

No matter how regulations / consumers / the world [flip through these words in visuals] changes, est assured, Signifyd will be there to help you adapt.

Recent studies show that cart abandonment rates through 3D Secure are over 25 percent across most European markets, compared with single-figure abandonment rates from previous years.

How European merchants react to this business-defining shift will determine who captures market share in the post-PSD2 world, and who gets left behind.

Signifyd Seamless SCA provides merchants with one complete solution that is both compliant AND consumer friendly, to protect the customer experience and current streams of revenue.

Industry-leading transaction risk analysis is performed instantly, on every transaction, so fraudulent orders never make it to bank authorization.
With exceptionally low fraud rates in hand, Seamless SCA allows merchants to optimize for exemptions.

Exempted and out-of-scope transactions are intelligently routed away from unnecessary step-ups, and stamped with Signifyd’s 100% chargeback guarantee.
Seamless SCA authenticates non-exempt transactions in the least disruptive way possible.

With Seamless SCA, merchants can take back their checkout experience, and regain control of how, and when, authentication is performed.

No matter how regulations / consumers / the world [flip through these words in visuals] change, rest assured, Signifyd will be there to help you adapt.

FLOW Summit 2023 is fast approaching! Reminisce on how fun last year’s event was and to get an idea of what you can look forward to this year.

Register for FLOW Summit 2023 today: https://events.signifyd.com/flow-summit-2023?utm_channel=Shared &utm_medium=Social &utm_source=youtube &utm_campaign=23Q2_WW_FLD_FM_FLOW-Summit-2023

The Virtual Meetup will feature a live fireside chat with Brianna Burwell, vice president, finance at Build.com and Dana Schwartz, vice president, global direct to consumer and digital at KEEN.

Brianna and Dana will provide a deep dive into the business changes they’ve had to implement during COVID-19, the impact of these decisions on sales and lastly, share tips on how to scale your business even in uncertain times.

This event will be a chance for you to connect, network and share notes with other ecommerce leaders.