10 Things to Consider Before Getting into Wedding Videography

It’s been 20 years since I shot my first wedding video. It’s my 7th year since I launched my own wedding videography business, and I’ve found that there’s a huge difference between working for someone else, and running your own show.

If you’re thinking about getting into the wedding videography business, there’s a lot of things you need to think about. I’m definitely not trying to discourage you, but there are a lot of things I’ve learned along the way that you might not be thinking about.

Sometimes you won’t get paid.

This doesn’t happen very often — in the past 7 years, I’ve only had one client disappear completely.

I had gone through all the preliminary meetings, showed up at the rehearsal, and shot the wedding. I require final payment by the day of the wedding, and sometimes that means being handed a check at the end of the reception. That’s fine with me. At the end of this particular reception, the bride said her checkbook was back at the hotel, and that she’d drop it in the mail first thing Monday morning.

I’m a pretty easygoing guy. Besides, the bride was a bit drunk, and she was celebrating what was hopefully one of the happiest days of her life. I told her it was fine to pay me the following week.

Then she fell off the face of the earth. Didn’t return calls or emails. I never edited the video — it’s still sitting on a hard drive somewhere. I did all of that work for the small deposit, which basically worked out to being paid around $12 an hour. And that’s not figuring in overhead and expenses.

Sometimes it happens, and you should be prepared.

It’s a long day of physical work.

On the day of the wedding, you’ll be on your feet pretty much the whole day. You’ll get to sit down in the car as you’re driving around, and maybe during dinner at the reception. But that’s it.

You’ll be hauling equipment around, running up and down stairs, going from standing to kneeling while shooting, avoiding drunken dancers — it’s a lot of work. After 8-10 hours of it, you’ll sleep really well.

I enjoy the work, but that’s me. Not everyone is cut out to endure it.

Shooting is the easy part.

Sure, the wedding day is long and hard. In the grand scheme of things, it’s the easier part of the process. Count on spending many more hours editing — as well as:

  • rendering for DVD/Blu-ray/online
  • authoring, burning, labeling, and checking discs
  • designing and printing the packaging
  • packing it all up nicely and shipping

The editing alone can be grueling at times. It’s for this reason alone that I’ve personally seen rookie wedding videographers drop out of the game.

Unless you’re going to hire an editor, make sure you know what you’re getting into here.

You have to know your equipment inside and out.

The day of the wedding is a whirlwind. You really have to be on your toes the entire day. There are times that I wish I had eyes on the back of my head. You’ve got to be aware of what’s going on around you, and be ready to spin around and shoot at a moment’s notice.

There’s not going to be enough time for you to stand there and figure out how to switch to manual focus, or how to boost the gain. You’ve got to know your equipment in a way that nears obsession. Especially your cameras. Otherwise, while you’re flipping through menus or scratching your head, the bride has just had a touching moment with her groom, or Uncle Jerry did a split on the dance floor that brought the roof down.

You have to be comfortable just hoping for the best.

This is especially true if you’re a solo shooter. Or you might set up unmanned cameras and unmonitored mics. There are going to be times when you have to press the record button and hope for the best.

Part of this is knowing your equipment. For example, I know how to set my audio recorders (Zoom H1, H4N, etc.) so that I’ll get a good strong signal nearly every time.

Another aspect of this is making sure you have a backup plan. I use several cameras with lots of angles, and I put lots of audio recorders at strategic spots. This way, if one camera or recorder is unusable (or worse yet — mysteriously powers off in the middle of the wedding), I’ll have other sources to pull from. Take the extra time to cover your butt.

Something that helps me get more comfortable with these unknowns is going to the rehearsal at the wedding venue. The vast majority of videographers and photographers don’t do this, but I’ve found it to be invaluable. It allows me to plan camera angles and mic placement, and to address any potential concerns with the couple and the people in charge at the venue.

Equipment will fail.

This will happen no matter how well you take care of your equipment. Like I said above, cameras sometimes decide to stop recording, or to power off all together. You’ll get back after a long day of shooting and find one or more SD cards corrupted. Your hard drive might crash, leaving your footage in lala land. There are a million things that can, and likely will, eventually go wrong.

That’s why planning is key. Take extra cameras, batteries, cards, lights, everything. Spend a few bucks on good recovery software — there are a lot of good programs out there that will recover your data nearly every time. Make multiple backups of your footage, and make sure they’re kept somewhere safe.

You can never shoot too much.

I was taught early in my videography career that the best way to learn to shoot better is to edit your own footage. One of the most important things I learned that way is that there’s no such thing as having too much footage. It holds true not only for having several angles available during the wedding, but also making sure to shoot tons of b-roll — all kinds of details, close-ups, establishing shots, creative shots, and more.

You’ll be able to be pickier with what you include in the final edit — only the best of the best will make it. Plus, you’ll have an easier time smoothing over awkward edits.

I’ve heard editors complain about having too much footage to work with. I understand this to an extent — sorting through hundreds of clips can be time consuming — even soul-sucking. But at the end of the day, I’d rather know that I have lots of great shots to work with, and the video will be that much better.

A lot of your summer weekends will be eaten up.

This is a tough one. If you’re going to shoot a lot of weddings, say goodbye to summer Saturdays relaxing in the sun. If you have a family, this is even more of a challenge.

You have to be okay with this, or you’ll burn out in no time. You’ll become frustrated and demotivated.

Make it a priority to give yourself other days to spend relaxing or having family time. Take a day off during the week. Knowing how busy and crowded that most beaches, parks,

It’s also a good idea to block off a handful of weekends — yes, you’ll have to turn down some weddings — so that you’ll at least have some weekends to enjoy.

Your contract must spell out everything.

You do use a contract, right?

I’m facepalming at this point if you don’t.

Not only do you have to use a contract, but the contract has to spell out every last detail. Your clients have to be clear on what they’re getting, when they’re getting it, and how. Are they going to feed you at the reception? Do they pay for parking? When do they pay you? How much communication will there be? Put it in the contract.

If every last detail isn’t included and signed off on, you’re bound to run into assumptions and misunderstandings that will likely lead to lost referrals, lost work, and lost income.

And get an attorney to look at your contract. If for some reason things come to legal matters between you and a client, you need to be absolutely sure that your contract is water tight.

You’ll need an accountant.

Come tax time, you’ll thank me for this. A good accountant will guide you, maximizing tax deductions and keeping you out of hot water with the IRS. They’ll help you keep as much money in your pocket as possible. They’ll also help you stay organized — we creative types don’t tend to be the greatest when it comes to organization and administrative stuff.

This alleviates huge headaches on the business side of things. And let’s be honest, that’s the worst part of running a business — actually running the business.

 

Top 10 Ways to Help Your Wedding Videographer

There are a lot of quick, easy things that couples can do to make their wedding videographer’s life easier, and in turn make their wedding video that much more awesome. Corey Graham counts down his top 10:

10. Book them as early as possible

Generally, the more time we have to talk about the wedding and plan things, the better. If you book last-minute and have to rush through things, there’s a better chance that important details might be forgotten.

9. Let them know if you DON’T want to book them

If you’ve expressed interest in a videographer for your wedding, and then decided not to book them, please let them know. They may be waiting to hear from you, and may have other work opportunities they could take on for that same day. It may be awkward, but believe me: they will be grateful to know either way.

8. Tell them what’s important to you

Let them know who is important to include in the video: friends or relatives from far away that you don’t see very often, grandma, your college roommate, etc. What details are important? Are there and special touches or decorations that are especially meaningful? Are there certain shots you’ve seen in other videos that you’d like them to get?

7. Send a save the date or invitation

Getting a save the date or invitation can be helpful in confirming details like dates, times, and locations. It’s also helpful in getting a feel for your unique personality and style. This helps with the overall making of your video, as the better your videographer knows you, the better video you’ll get.

6. Give them a timeline of the wedding day

Your videographer will need to know where you’ll be and when on the day of your wedding. You don’t want them to miss any moments that are important to you.

5. Let the other vendors know they’ll be there

It’s important that the other wedding professionals you hire for your day know that a videographer will be there—especially the photographer, because they work so closely with the videographer the entire day.

4. Tell your guests they’ll be there

Your guests won’t be surprised to see a videographer going around, and will likely act more naturally. Also, they hopefully won’t feel the need to constantly shoot video with their phones, leaving it to the professionals.

3. Think about lighting

The more light that’s available at your wedding and reception, the better your video will look. Try to focus on creating the kind of atmosphere and ambience you want without it being too dark.

2. Feed them at your reception

It’s a long day on our feet as videographers. We need gas in the tank to keep going at our full potential. We don’t necessarily need a meal with the guests—many venues offer vendor meals, which are often perfectly fine.

1. Have fun

The more fun you have—and the more naturally you act—the better the video will be. Try to forget the videographer is even there!

Star 104 Bridal Expo 2016

The weather wasn’t all that bad (at least for Erie) when I arrived at the Bayfront Convention Center Sunday morning to make some final preparations for the bridal expo. The doors opened at 11:30, and I gave myself a couple hours to make sure my booth was perfect, and also to take a stroll around and chat with a few of my fellow wedding pros.

Star 104 Bridal Expo 2016

My booth was next to the display for the Zem Zem Banquet & Conference Center, and the ladies running their booth were a lot of fun to meet and hang out with. I brought an obscene amount of candy along — something like 8 pounds of peanut butter cups, peppermint patties, and more — and filled a couple bowls up. I got my video demo running on my 2 big HD displays, and it looked great. I snapped a couple photos, posted to my Facebook and Twitter about the exciting day ahead of me, and then went for a walk.

Corey GrahamThe Convention Center looked fantastic, with its stage and seating area flanked on either side by the vendor displays and two square bars where couples could go to loosen up a bit. Heck, I even saw some of my fellow wedding vendors (who shall remain nameless) take a trip or two to the bar during the day.

My first stop was at the immaculate display of DJ Henry GQ. The time and energy he put into his presentation was truly astounding. He was hard at work getting his equipment and lighting just right, and the result was fantastic. Next I said hello to my friend Lisa from Lake Shore Country Club, one of my favorite venues.

I caught up with Erin from Star 104, who had been amazing throughout the whole process of becoming a part of the expo, and went over some last-minute details. The doors opened, and the couples flooded in. The day raced by as I had a blast meeting hundreds of wonderful people.

Later in the afternoon, the surge of visitors slowed as the expo’s main event, the fashion show, took command of the audience. I had the chance to relax and get a quick bite to eat. Interestingly enough, the traffic never picked up much again after the show. Then I was advised to go out into the hallway and look outside.

It would be an understatement to say that the weather had taken a turn for the worse. Just outside the giant windows looking out to the lake, waves crashed up onto the sidewalk. The temperature was dropping quickly, and the rain was freezing. Lake effect conditions were upon us. No wonder no one else was coming to the expo!

At that point I got the chance to chat with DJ Matt Barnes, another talented entrepreneur with an impressive display.

With reports of worsening road conditions, staff members came around to each booth and advised us to close up early. Despite this, the expo was a great success. I am fortunate to have the opportunity to meet and work with so many wonderful people, from the couples who are interested in my producing their wedding video, to my fellow wedding pros who have become like family.

I’m looking forward to more expos in the future, and to the year ahead!

Erie Wedding DJ Promo: DJ Henry GQ

A while back I had the privilege of making a video to help promote DJ Henry GQ, one of Erie’s hippest and most talented disc jockeys. He’s best known for packing the dance floor at weddings, but he also rocks parties, dances, and clubs on a regular basis.